The Full Ratchet (TFR): Venture Capital and Startup Investing Demystified

Alex Osterwalder of Strategyzer joins Nick to discuss The Ultimate Testing Framework. In this episode, we cover:

  • Take me back and talk through the origin of the business model canvas?
  • Just to refresh listeners can you provide a high-level overview of the business model canvas and how it's used?
  • Let's chat about your new book, Testing Business Ideas, co-authored with David J. Bland... Why'd you right the book?
  • Who is the target audience?
  • If I'm the reader, what outcome can I achieve after reading this book and applying it's principles?
  • What are the four phases outlined in the book?
  • Walk us through the objective and key elements of the testing phase.
  • A significant focus is the elimination of risks?  How does one systematically reduce or remove risks from their business?
  • We recently had Leo Polovets on the program and discussed the challenge of balancing testing with executing.  I think it can be difficult to know when something is working well enough that you should stop testing and move forward quickly in that direction.  What's your guidance here?
  • How does one avoid getting too caught up in rigid frameworks and checking boxes vs. finding that key insight that warrants 90+% of their attention?

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Direct download: 206_206._The_Ultimate_Testing_Framework_Alex_Osterwalder.mp3
Category:general -- posted at: 6:00am EDT